Email Marketing in Sourcing ✍
Sourcing for passive candidates in a highly competitive and aggressive market can be very challenging and sometimes frustrating. After spending 3 years sourcing for hard to fill R&D positions for the Israeli Silicon Valley, I want to share some insights with the community. 🤓
Understanding the market
When trying to recruit top-notch Software Developers:
Top talent is high on demand!
Developers get recruiting emails/ InMails every day.
Google is filtering recruiting emails to spam.
Templates sent by bots make a lot of people angry.
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We need to think like Marketing and Sales Professionals!
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We want to sell our position (or at least a phone call) to potential candidates, therefore we need to get into their shoes and answer these questions before clicking the “send” button!
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Why should I open this email?
Why should I read it till the end?
Why would I research further about the company?
And finally, why should I reply?
First thing first — Winning subject line
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People are flooded these days with emails. The subject line will define if the person on the other side of the screen will open the email! Examples to be followed…👇
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Be personal
Be Original
Leave a place for curiosity
The body of the email
The first thing we want to avoid is giving the person a feeling of an automated email. Inserting a freestyle text paragraph (on top of our template) to each email will give a personal touch to our mail and differentiate it from not personal and automated emails (or lazy Sourcers 😜)!
Give the person the feeling that you really did our homework and took the time to visit his/her social media pages and read them through.
Tell a story and not just sell an opportunity — please read The Power and Importance of Storytelling in Recruitment by Jan Tegze
Keep it short and to the point, time is a rare resource these days!
Use Emoji 🧙 — not too much tough.
Remember it’s another human on the other side of the screen. BE HUMAN :)
Special thanks to Guillaume Alexandre for sharing on this topic at #SOSUEU
Call to action
Finish your email with a strong call to action, providing a few time slots for a short informal phone call or a coffee (not an interview). invite her to be the driver and decide when it’s convenient.
Let’s see some examples
Personalization VS Timing
Being personal is super important, but, if the timing is wrong the answer will be “no, thanks” anyway. So how much time should we spend writing each email? We have to find our balance, to be personal but at the same time fast and efficient.
Final Thoughts
- Use as many personal details as you can find
- Use freestyle text paragraph
- Be creative and original
- Use storyTelling and ask questions
- Call to action
